Alliances

Kids Taskforce Strategic Alliance Agreement
Kids Taskforce has formed a unique and historic alliance with the UK’s emergency services and many corporate partners with the aim of making children’s lives safer throughout the country.

Lancaster House was the setting for a unique event on 30th November 2010, whereby Kids Taskforce brought together partners from more than 30 different organisations to pledge their collective support for our programmes. Kindly hosted by ITN's Julie Etchingham we would like to thank all who braved the weather (and student demonstrations) to attend, particularly the principal speakers - Sir Hugh Orde, Nazir Afzal, Barry Mizen, Jonathan Palmer and Liz Ellison.

The 2010 Strategic Alliance Agreement between Kids Taskforce, ACPO, CFOA, PFA and the Ambulance Service Network demonstrates a joint commitment to deliver targeted safety programmes to children and young people within our society.

Below are the statements signed by our allies.

ACPO
Policing can only be effective with the full support of the public. The more confident and law abiding everyone is the safer our communities are.

Our young people are our future and we need to invest in them if they are to have the ability to create ever safer and more enjoyable communities.

The Association of Chief Police Officers is committed to building the confidence of, and positive relationships with, young people, helping to inform them about the dangers and risks of crime, reassuring young victims and working to reduce the severity of youth crime.

Kids Taskforce programme assists these areas. ACPO is pleased that with CFOA, PFA and the Ambulance Service network a strategic alliance has been formed to help bring the benefits to young people across the country.

Sir Hugh Orde OBE, QPM, President: Association of Chief Police Officers
www.acpo.police.uk

CFOA
CFOA very much value the work done by Kids Taskforce via both the Watch Over Me films and the missdorothy.com programme.

We are committed to encouraging the education of all children in fire safety, which is recognised as a long term preventative activity, and indeed in all aspects of wider safety and wellbeing.

CFOA aims to reach every child in the UK through targeted learning programmes.
We wish Kids Taskforce every success with the continuing development of the programmes.

CFO Peter Holland CBE, OStJ, QFSM, FIFireE, President: Chief Fire Officers' Association
http://www.cfoa.org.uk

Ambulance Service Network
The Ambulance Service Network, together with all eleven English NHS ambulance service trusts, is grateful for the opportunity to join this strategic alliance which seeks to place the welfare and safety of children at the heart of public engagement.

Ambulance services are often the 'gateway' to the health service so they have a central role to play in looking after children and building committed partnerships with the emergency services. We hope that in future children can get the right care, in the right place and at the right time aided by this integrated approach.

We look forward to working together for the good of the nation's children.

Jo Webber, Deputy Policy Director: Ambulance Services Network
www.nhsconfed.org/Networks/AmbulanceService/Pages/home.aspx

PFA
The Professional Footballers' Association is delighted to support Kids Taskforce and work in harmony with the other key national organisations.

As pioneers for football's social responsibility and founders of the Football in the Community schemes, we consider this agreement to be of significant importance within our charitable portfolio.

Helping young people learn how to reduce risk and assist their decision-making in situations of potential danger empowers them for their future.

Football can play a vital role in engaging young people where they may otherwise switch off - by working with other key agencies the PFA and our members can help reduce crime and create opportunity for the next generation.

Gordon Taylor OBE, Chief Executive: Professional Footballers' Association
www.givemefootball.com

In addition to our strategic alliances, Kids taskforce has forged the following alliances with the following organisations in categories: Founder partners, associate partners and corporate partners.

The Crown Prosecution Service
The Crown Prosecution Service is pleased to be able to join in partnership with Kids Taskforce. Protecting the public is a vital part of prosecutors work. Supporting and working with Kids Taskforce is a really effective way of doing this. We have contributed to many of the exceptional DVDs and materials Kids Taskforce have produced which deliver a necessarily hard-hitting message on the impact of criminal behaviour on youth and on our society. The Kids Taskforce focus on getting those messages direct to the young audience has real impact in preventing harm. A well informed child is a safer child.

Peter Lewis, Chief Executive: CPS
www.cps.gov.uk

Metropolitan Police Service
The Metropolitan Police Service is pleased to support the work of Kids Taskforce as its work goes to the heart of our mission to keep everybody safe, especially children.

Kids Taskforce programmes have been supported by the Metropolitan Police Service for several years and we acknowledge the benefits of a cohesive platform for all emergency service messages when engaging with children in schools.

The safety messages contained in Kids Taskforce programmes have been developed in collaboration with the police, fire service and the Taskforce, to help ensure they meet the objectives of all organisations in their efforts to safeguard young people.

Tony Eastaugh, Commander: Metropolitan Police Service
www.met.police.uk

BAMA
The British Aerosol Manufacturers’ Association represents the UK aerosol industry. Our aerosols are carefully designed, manufactured and rigorously tested for safety. BAMA is a world leader in its bold and proactive support of innovative, effective ways to deliver safety messages to young people to arm them with the skills and information they need to stay safe. Education on how to use aerosols safely and to help prevent their deliberate, sometimes fatal, abuse as ‘legal highs’ is part of our commitment to consumer safety.

We are pleased and proud to be associate partners of Kids Taskforce in this vital work.

Sue Rogers, Director: BAMA
www.bama.co.uk

London Crimestoppers
I am delighted that London Crimestoppers will be an associate partner with Kids Taskforce.

At London Crimestoppers we believe that people and their communities have the right to live without crime and without the fear of crime. This applies equally to children as well as to adults. Kids Taskforce and London Crimestoppers fit well together and our organisations are entirely complementary.

Our partnership will enable us to deliver joint campaigns across London to help keep children safe and I am excited at the prospect of working more closely with them.

Helen Turnbull, Chairman: London Crimestoppers
www.crimestoppers-uk.org/in-your-area/london

Jimmy Mizen Foundation
We believe the best answers to the most pressing of issues about the safety and development of our young people is through early intervention and education. Although, as a society we want instant answers to many of our social problems, those responses tend to be tougher policing, causing resentment, and ever harsher punishments, which do not get to the root of the problem. i.e. prevention. So, whilst this is a quick response of sorts, the long term and sustainable solutions are through effective education delivered by appropriate resources.

We are pleased to work with Kids Taskforce as its missdorothy.com and Watch Over Me school resources are professionally written and fit for purpose.

Barry and Margaret Mizen , Parents of Jimmy, murdered in May 2008: Jimmy Mizen Foundation, Founder Members of Families Utd
www.jimmymizen.org

London Fire Brigade
London Fire Brigade has welcomed the opportunity to support the work of Kids Taskforce as it shares our aim to provide safety education to London’s children in a relevant and contemporary way.

We have actively supported the development of Kids Taskforce resources as we strongly feel that a consistent safety message delivered across London will enable our children and young people to make good choices which help keep them and their families safe, now and in the future.

Sara Pedelty, Education Liaison Manager, Deputy Commissioner's Directorate: London Fire Brigade
www.london-fire.gov.uk

Mayor’s Fund for London
The Mayor’s Fund for London aims to give disadvantaged children and young people a better chance in life. We know that children cannot learn or thrive unless they feel safe - safe from bullying, safe from abuse, same from crime and safe from involvement in crime.

Kids Taskforce have developed great programmes to help children feel safe and manage risk in their lives. We have seen their programmes working in some of our schools across London and we believe it is making a real difference to those children.

The work of Kids Taskforce is really important to the safety of London's children and we are delighted to be working in partnership with them.

Chris Robinson, Chief Executive: Mayor’s Fund for London
www.mayorsfundforlondon.org.uk

Serco
Serco is delighted to be in an Associate Partnership with Kids Taskforce. The majority of Serco’s service provision involves the care of people, many of whom are the most vulnerable within our society. The work of Kids Taskforce is critical in helping children recognise the choices they have in keeping themselves safe. The mission to ensure that all children within our communities have this opportunity to access this help and information is fully supported by Serco. We understand that this work can have a significant impact on crime prevention and reduction through a system of education and thus significantly reduce the risk of children being exposed to the offender management system.

Simon Marshall, Operations Director Field Services
www.serco.com

Tottenham Hotspur Foundation
Tottenham Hotspur Foundation is proud to be supporting the missdorothy.com project and Kids Taskforce.
The Foundation has created over one million life changing opportunities within the past four years with the majority of these opportunities for children. Children’s welfare and health is a key aspect of many of our programmes across all departments and this is the core aim of the missdorothy.com project.

The Foundation is committed to ensuring that children are provided with the best access to education, sport and health centres alongside aiding social cohesion and inclusion. The missdorothy.com project is fully committed to these same aspects which is why the partnership between Tottenham Hotspur Foundation and Kids Taskforce is fantastic for all involved.

Grant Cornwell MBE, CEO: Tottenham Hotspur Foundation
www.tottenhamhotspur.com/foundation/about-us.html

Government Finance Profession
Through the Government Finance Profession (GFP), finance professionals will join the Kids Taskforce Visitors into Schools Programme to support lessons on how to stay safe and manage financial risk.

The GFP is a pan-government community of 10,000 finance professionals and trainees working in central government departments, their agencies and arms length bodies.

Ken Beeton, Director of Financial Management Reporting: HM Treasury
www.thegfp.treasury.gov.uk

Football league Trust
The Football League Trust’s 72 community programmes engage with over 1.2m children under 16 and we are very proud to support the work and commitment of Kids Taskforce. Social inclusion and community cohesion are core themes that we require to be delivered by our Football League Clubs’ community schemes and this fits neatly alongside the key messages of Kids Taskforce.

Dave Edmundson, General Manager: Football League Trust
www.football-league.co.uk/page/FLTrust/FLTrust

Nelson Mandela Children's Fund
We believe that children and young people need the necessary knowledge and skills to help them manage risk in their lives. Kids Taskforce has been set up to support the delivery of a consistent standard of the most common safety messages to them through the missdorothy.com and Watch Over Me education programmes.

The Nelson Mandela Children's Fund has worked tirelessly over the past 15 years to change the way society treats its children and youth, and make the world familiar with the smiles of children rather than their tears.

It is a complex undertaking that requires the active engagement of all sectors of society to bring about a better future. That better future can only be possible if all of us are united in the belief that children are the foundation upon which our countries should be built. The participation of children and young people in this movement is essential, and we should all enhance the rights of children to reach their full potential.

We are therefore excited to be working together with Kids Taskforce to help children and young people lead safer lives and are delighted to support the aims of this wonderful organisation.

Kathi Scott, Executive Director (UK): Nelson Mandela Children's Fund (UK)
www.mandela-children.org.uk

Beck Greener
We live in a world of ever increasing sophistication, technical innovation and interconnectivity. Kids Taskforce’s mission to give our children the training and confidence they need safely to navigate the hazards they inevitably will encounter, is therefore absolutely vital.

Beck Greener, which is at the forefront of a wide range of new technologies, is delighted to cement its long standing relationship with Kids Taskforce by becoming an associate partner.

Ian Bartlett, Partner: Beck Greener, Patent & Trade Mark and Design attorneys
www.beckgreener.com

Cardiff City FC Community and Education Foundation
Cardiff City FC Community and Education Foundation are delighted to support the missdorothy.com project. Missdorothy.com incorporates all aspects of the community and encompasses these specific themes into a scheme which brings the children closer to community services and heightens their awareness of these. Children warm to the characters and the adventures they partake in; this creates a positive learning environment whereby the learners are engaged through a mixture of fictional and real life stories of various characters and individuals. The missdorothy.com project and Cardiff City both provide a commitment to equality and social inclusion and this is a partnership which can go from strength to strength.

Matthew Bloxham, Schools Co-ordinator: Cardiff City FC
www.cardiffcityfc.co.uk/page/CommunityFootball/0,,10335~2170634,00.html

Hexthorpe Primary School, Doncaster
Educating children and making sure that they grow up to lead safe, happy, healthy and successful lives is at the heart of Hexthorpe Primary School’s agenda. Being involved in the missdorothy.com programme has enabled us not only to teach children strategies to deal with all kinds of threatening situations in today’s society, but also to challenge aspects of anti-social behaviour. Every stakeholder in the school community believes in the success of the programme. It facilitates a community approach to community issues through school partnerships with other outside agencies such as the police and fire service.

Liz Ellison, Headteacher: Hexthorpe Primary School
www.hexthorpeprimary.ik.org

Iron Shoes
Iron Shoes is a production company dedicated to telling stories that make a positive difference. Our work with Kids Taskforce allows us to develop and create material alongside the very people we are hoping to reach as an audience. Great things can be achieved when people are challenged to surprise themselves in a safe and playful environment. We believe that relevant stories can fire the imagination, stimulate the senses and provide a crucial element in allowing a young person to shape strategies for a safe and positive future.

John Hoggarth, Co-artistic director: Iron Shoes theatre production company
www.ironshoes.co.uk/Iron_Shoes/Home.html

Integral Specialist Services
Integral Specialist Services is a company that is committed to supporting the community and works closely with Kids Taskforce. Integral support Kids Taskforce as, we too, believe that children have the right to know how they can keep themselves safe and who in the community can help them. However, the challenging public sector financial climate means Kids Taskforce need to find ways of securing sustainable revenue from the private sector.

Integral and Kids taskforce have formed an exciting partnership that really can make a difference to the lives of young people through keeping this vital programme alive. The aim of KTF is to become self sufficient and this partnership massively contributes towards that goal.

Integral has offered to help Kids Taskforce to raise funds through a profit share scheme, whilst offering the private and public sectors the opportunity to save both money and carbon through the use of a unique software product called TONERmiser. KTF gain a 50% share of all profits from each and every installation of the TONERmiser software and this money goes directly into the learning programmes.

Paul Oliver, Sales Director: Integral Specialist Services Ltd
www.integralservices.info

Streetwise
Streetwise is delighted to partner Kids Taskforce. Our mission is to support the personal development and personal safety of young people and help guide them through life’s challenging situations. The work we carry out complements the work of Kids Taskforce and together we can ensure that as many young people as possible can achieve their full potential.

Ashley Lerner, Project Manager: Streetwise
www.streetwisegb.org

Merseyside Police
As lead Chief Officer in Merseyside for youth crime, as well as a passionate believer in giving every young person the very best start in life, I want to ensure that Merseyside Police is committed to positively engaging with all young people to enable them to have a real opportunity of leading rewarding and productive lives.

As a strong supporter of the work and aims of Kids Taskforce I firmly believe that by working together we will make a difference. It is for this reason that I have no hesitation in agreeing to Merseyside Police becoming an associate partner.

Bernard Lawson, Deputy Chief Constable: Merseyside Police
www.merseyside.police.uk

PKF
As professional business advisers, we at PKF have always understood the need for delivering sound advice – but when it is children who are being helped and guided, it is impossible to overstate its importance. We therefore have nothing but admiration for Kids Taskforce in taking on this daunting challenge and meeting it in so many effective ways. What PKF does for businesses and charities, Kids Taskforce is doing for children, so we feel privileged to be offered the role of Associate Partner. We wish them continued success and will continue to support their valuable work into the future.

Calum Stewart, Finance Partner: PKF (UK) LLP
www.pkf.co.uk

SAFEchild
The welfare and happiness of all children and young people is everyone’s responsibility and must surely be of the most paramount importance to us all. To date, the educational and child safety work of Sharon Doughty and her highly dedicated team at Kids Taskforce (KTF) has been both inspirational and phenomenal in aspiring to reach every child and young person across the country. The child protection charity SAFEchild ‘s charitable objectives mirror the KTF vision of doing everything possible to keep children and young people safer; and we are delighted to become an active and collaborative Associate Partner with Kids Taskforce.

Rosie Carter, CEO: SAFEchild
www.safechild.co.uk

CST
CST is proud to partner Kids Taskforce in our mission to keep young people safe. Education is an important tool in the fight against extremism and we are delighted to be part of Watch Over Me, educating thousands of school children across the country how to stand up to racism and hatred.

Gerald Ronson, Chairman: Community Security Trust
www.thecst.org.uk

Vivo Miles
Vivo Miles is a unique online rewards solution for schools, designed to help them improve the attendance, performance and behaviour of children and young people. It is already used in over 250 Secondary schools across the country, having a dramatic impact on their students’ engagement, motivation and well-being.
The value proposition of Vivo Miles to schools, teachers, parents and of course children, perfectly marries with the mission of Kids Taskforce and so we are delighted to be an Associate Partner and look forward to working with them, and alongside other Associates, to nurture and help a generation of young people to be safe, healthy, well-educated and empathetic citizens.

Adrian Burt, MD: Vivo Miles
www.vivomiles.com

Hatch End High School, Harrow
Hatch End High School has supported Kids Taskforce at every opportunity, sampling work and involving young people, teaching them about how to stay safe and then to accept responsibility to act as role models and mentors, supporting younger students. We believe that delivering Kids Taskforce programmes in schools is extremely important and aims to help young people stay safe, make the right choices and accept responsibility for their actions. This programme completely supports the HEHS “we CARE ethos”, based on encouraging young people to work in an environment of Co-operation, Ambition, Respect and Equality. We are proud to be in partnership with them.

Sue Maguire, Headteacher: Hatch End High School
www.hatchend.harrow.sch.uk

The PSHE Association
The PSHE Association welcomes the partnership with Kids Taskforce in working to raise the status of Personal Social Health and Economic Education, by supporting teachers and other practitioners, enabling high quality teaching and learning and access to information and effective resources for all children and young people. We share and support the mission for giving children and young people a voice and the tools to learn how to manage risk and to engage in positive activities that put children, schools and communities at the heart of the action.

Sarah Smart, CEO: PSHE Association
www.pshe-association.org.uk

Incendia
With the ever increasing financial demands on society it is essential that our younger generations are kept well informed on the many financial pitfalls and problems that surround them. The Partnership between The Kids Taskforce and Incendia Payments Solutions Ltd will help educate the next generation on how to avoid some of the financial problems that they will face. It will help them, through the use of prepaid card technologies, to understand the benefits of monetary control. Prepaid cards work like prepaid telephony and will help educate, plan, control and spend wisely without building debt.

Graham Utton, Commercial Director: Incendia Payments Solutions Ltd
www.incendiaprepaid.co.uk

Sponge Films
Sponge Films is delighted to form an Associate Partnership with Kids Taskforce. As a production company we intend to work alongside the Kids Taskforce to produce quality film materials that will enhance the messages on safety and managing risk. This partnership also creates an opportunity for producing film, media and online content for other partners and associates.

Cass Marks, MD: Sponge Enterprises Limited
www.spongefilms.com

St Andrew’s School, Streatham
St Andrew’s School we are firm supporters of Kids Taskforce and the partners who help to make the delivery of this programme possible. We have actively participated in evaluations, presentations and attended and hosted many events on their behalf.

As a school we have found that the holistic approach of this programme underpins the delivery of the statutory and wider curriculum, where children are guided through their emotional well-being, physical awareness of health and risk in a safe and managed learning environment.

The missdorothy.com programme has enabled our pupils to measure risk, build positive relationships and have a vision of aspirations for their future.

This is a truly unique programme and it has the full backing of the staff, pupils and parents of our school.
Denise Assid, Headteacher: St Andrew’s Catholic Primary School

The Potential Organisation
The Potential Organisation as a CIC, develops, delivers and manages corporate and community social responsibility projects by developing partnerships between business and industry, local and central government and the voluntary sector. The team at Potential have more than 10 years of experience in enabling business, government and young people to communicate and work in harmony and in partnership with each other, building community cohesion and improvements.

Potential specializes in delivering Youth Advisory Boards for business and government, to advise on engaging young people to develop their life opportunities, develop local services, and develop the brands, products and businesses involved.

Robin Carlisle, Director: The Potential Organisation
www.potentialorganisation.org

Reliance
We are proud to have been consistently associated with Kids Taskforce for a number of years, having supported them from early on in their development and significant success. We fully support their aim to deliver awareness of safety to young people and help them recognise that they have choices.
The work of Kids Taskforce represents an important educational thread of crime reduction by assisting children in preventing putting themselves at risk and thus represents crime prevention which is the best form of crime reduction.

Nigel Thacker, Market Development Director: Reliance Secure Task Management
www.reliancesecurity.co.uk

Chrisanne
We at Chrisanne recognise the value of investing time and energy in young people and we are proud to be an Associate Partner of Kids Taskforce.

The Chrisanne Mission:
In dancesport, as in life, performance of an individual can be enhanced by the way you feel…
On the dancefloor, the months of practice and discipline culminates in the making of a true professional…
At Chrisanne we know that we can provide the confidence & the feel good factor – our design and our garments are tailored to make that all important first impression count.

David J. Wilson, Marketing Director: Chrisanne
www.chrisanne.com

Doncaster Rovers Football Club
Doncaster Rovers Football Club is happy to support Kids Taskforce and we are fully committed to working alongside Kids Taskforce in the future.

Richard Bailey, Health & Wellbeing Manager: Doncaster Rovers Foundation
www.doncasterroversfc.co.uk

United Nations 2008 - Volunteer Metropolitan Police Cadets & pupils from Caedmon School in Yorkshir

The International Labour Organisation and SCREAM Education Package
The Kids Taskforce has signed a memorandum of understanding with ILO to promote the Supporting Childrens Rights through Education the Arts and the Media (SCREAM) education pack which is designed to increase understanding and awareness of child labour. Through creative and innovative teaching methods the SCREAM programme aims to inform children and young people about the world in which they live and the injustices that exist. The pack helps explain issues surrounding child labour, so that young people themselves will be empowered to speak out on behalf of child labourers everywhere.

The character Angenelou in the missdorothy.com programme is a real child that Sharon Doughty and Neil Evans met at the United Nations with a group of police cadets from the Metropolitan Police. He was at the UN to tell his story and to ask adults for help in eliminating child labour.

The SCREAM education pack introduces young people to the complexities surrounding issues of child labour and helps them to channel their creative energies in a positive and constructive way. It is hoped that in time a worldwide social movement will emerge dedicated to giving working children back their right to childhood.
 
The SCREAM education pack consists of 14 modules and user's guide and can be downloaded from http://www.ilo.org/ipec/Campaignandadvocacy /Scream/SCREAMresources/lang--en/index.htm
 
Families Utd
Was set up to use the collected  experiences, opinions and drive of several bereaved families to make a difference - to help support others that will inevitably go through what they have had to and to affect public opinion and government policy. The Mizens are founder members as are Richard Taylor (father of Damilola Taylor) and the families of Rob Knox, Kiyan Prince and Ben Kinsella (who was brother of actress Brooke Kinsella).

www.familiesutd.com
 
Anti-Bullying Alliance
Kids Taskforce are one of seventy partners actively committed to tackling bullying in all its forms.

www.anti-bullyingalliance.org.uk